Building smarter growth at the intersection of marketing, data, and AI.

I’m a marketing and growth leader with more than 25 years of experience across financial services and technology. I write about modern marketing, AI-driven discovery, and what it takes to build sustainable growth in a rapidly changing landscape.

Latest Writing

• Attributable Demand Engines Are Built — Not Reported
• How to Audit Your AI Discoverability in 30 Minutes
• Generative Engine Optimization (GEO): Why SEO Alone Is No Longer Enough in 2026
• Why Attribution Breaks in AI-Driven Funnels (And What Replaces It)
• AI and Marketing in 2026: From Optimization to Orchestration

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