Two decades of building brands, products, and campaigns that get noticed. Launches, award-winning campaigns, published writing, national media, and community work that moved the needle.
Launches & Builds
Products, sites, and books I shipped.
The Job Search Operating System
A playbook for landing roles in an AI-first hiring market: tools, networking, and positioning.
On Amazon →
The Marketing Survival Notebook
Campaign Ideas That Seemed Brilliant at the Time. Frameworks and prompts from twenty years of campaigns.
On Amazon →
Atlas Instinct
An AI visibility scorecard built from 316 institution audits, now an advisory practice for banks and fintechs.
Visit →
GonnaBring
The anti-boring potluck planner. Claim items in one click, no duplicates, no accounts.
Visit →
FunIdea.com
Stop searching, start experiencing. Curated local activities based on where you are and who you are with.
Visit →3 awards
Three award-winning rebuilds
Kentico Site of the Year (2013), global Top 10 with a 57% faster load (2019), and an AI-assisted relaunch (2025).
Published & Speaking
Bylines in the industry’s largest marketing publication, plus conference stages.
How to Get Comfortable with Generative AI in Your Marketing Strategy
Authored feature, The Financial Brand · 2023
Surprise, Delight, Stand Out: The Power of Subversive Marketing
Authored feature, The Financial Brand · 2025
Financial Brand Forum 2026, Speaker
“Fixing AI Search Blind Spots Across Your Digital Presence.”
Future Branches Austin 2025, Speaker
On the future of member experience.
Awards & Recognition
National creative awards across annual reports, campaigns, and digital.
Platinum, Print Media
2017 Annual Report
Gold, Print Media
2017 Annual Report
Gold, Owned Media
2017 Annual Report
Award of Distinction
2017 Annual Report
Silver, Best UX
Website redesign
Summer Showtime
Award-winning ticket giveaway campaign
Finalist, Personalization
Premium metal debit card (with CPI Card Group)
Campaigns
Award-winning, press-covered, and occasionally completely straight-faced.
Banking for a Cause
Over $30,000 raised to fight food insecurity across Texas. I presented the check on air during Fox Austin’s Spirit of Giving.
Buy a House, Get a Puppy
Finance a home, we cover your pet adoption fees. Two years running with Austin Pets Alive! and Austin Humane Society.
KXAN Studio 512 →Summer Showtime
A ticket giveaway that swept four national awards and became an annual fixture.
Press release →
The First Banking Taco Drive Thru
A fully produced spoof launch with its own teaser before the punchline landed.
Community & Charity Leadership
As vice chairman, I re-engineered an entire charity foundation for bigger, sharper impact.
Cowboy Breakfast
Helped kick off the rodeo at Austin’s Cowboy Breakfast, with on-air interviews alongside broadcasting legend Fred Cantu in 2024 and 2025.
rebuilt
United Heritage Charity Foundation
Re-engineered the foundation end to end, widening reach across scholarships, food security, veterans, health, and animal welfare.
Honor Flight Austin
Sponsored an entire flight of veterans to see their memorials in Washington. I spoke to them before the trip.
Student scholarships
Presented foundation scholarships at Dell Diamond with the Round Rock Express.
sponsor
Breast Cancer Resource Center
A top-tier sponsor of Art Bra Austin, one of the city’s most visible fundraisers.
Member Appreciation
Three summer events at the Round Rock Express, with scholarship presentations and ballpark fun for hundreds of members.
Film & Media
On camera and behind it, from national television to a decade of video.
Viewpoint with Dennis Quaid
Selected as industry experts for a national segment on credit unions hosted by Dennis Quaid. I appear in the piece.
National TV commercial
I appear in a national commercial that aired during the big game broadcast in Central Texas. Bucket list, checked.
Video that got watched
Campaign films I produced or directed topped 889K, 818K, 487K, 455K, and 410K views across a 48-video body of work.
Yucatan · St. John
Member travel films
A series following real members on the trips of a lifetime, including a St. John boat tour shot with a former National Geographic photographer.