I’m a marketing and growth leader with 25+ years of experience across financial services, technology, and agency environments. I specialize in three areas that matter most right now: AI visibility, AI readiness for marketing teams, and competitive intelligence in the age of generative AI.
What I focus on
AI Visibility
Search is no longer the only discovery layer. AI systems — ChatGPT, Perplexity, Claude, Gemini — now summarize brands, recommend products, and shape buying decisions before anyone clicks a link. I help marketing leaders understand how their brand is being represented inside these systems, what drives inclusion or exclusion, and how to build the content architecture that earns consistent, accurate AI coverage.
AI Readiness
Most marketing teams aren’t AI-ready — they’re AI-curious. There’s a meaningful difference. AI readiness means having the data, the processes, the team structure, and the content infrastructure to actually leverage generative AI at scale. I write about what that looks like in practice: how to assess where you are, what to build first, and how to move from experimentation to execution.
Competitive Intelligence
AI has fundamentally changed the competitive intelligence landscape. Brands are now competing not just in search results, but in AI-generated answers, summaries, and recommendations. I explore how organizations can build real-time competitive awareness — understanding not just what competitors say, but how AI systems characterize them relative to you.
Background
I’ve led marketing, analytics, and experience teams across financial institutions, enterprise technology companies, and growth-stage organizations. Throughout my career, I’ve helped leadership teams navigate strategic inflection points — from digital transformation to data modernization to, now, the shift toward AI-mediated discovery and decision-making.
This site is where I think in public. I write about what I’m observing, what frameworks I’m developing, and what I believe marketing leaders need to understand to stay competitive in a world that AI is reshaping faster than most strategies can keep up with.