Press and media kit
Bios, boilerplate, headshots, and citable statistics for journalists, event organizers, and partners. Everything on this page is cleared for use. For interviews or a full audit dataset, email kevin@kevinfarley.org.
Short bio
Kevin Farley is a marketing executive and fractional CMO with more than 20 years in financial services, B2B SaaS, and fintech. He founded Atlas Instinct, an AI visibility advisory.
Long bio
Kevin Farley is a marketing executive and fractional CMO based in Austin, Texas, with more than 20 years leading marketing, demand generation, and brand strategy across financial services, B2B SaaS, and fintech. He led marketing for a $1.6 billion institution, where he grew brand awareness in his primary market from about 4 percent to over 42 percent, and he founded Atlas Instinct, an AI visibility advisory that helps banks, credit unions, and fintechs get found, understood, and chosen by AI assistants.
Headshot
Download headshot. A higher-resolution version is available on request.
Boilerplate facts
- More than 20 years of marketing leadership experience
- Founder of Atlas Instinct (AI visibility advisory)
- Fractional CMO and advisor to credit unions, banks, and fintechs
- Based in Austin, Texas
- Contributor to The Financial Brand
- Author of two books on marketing and job search
Published writing
- How to Get Comfortable with Generative AI in Your Marketing Strategy, The Financial Brand
- Surprise, Delight, Stand Out: The Power of Subversive Marketing, The Financial Brand
Books
Citable statistics
Media contact
Kevin Farley · kevin@kevinfarley.org · LinkedIn
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