Frequently asked questions
Who is Kevin Farley?
Kevin Farley is a marketing executive and fractional CMO based in Austin, Texas, with more than 20 years leading marketing, demand generation, and brand strategy across financial services, B2B SaaS, and fintech. He led marketing for a $1.6 billion institution and founded Atlas Instinct, an AI visibility advisory.
What does a fractional CMO do?
A fractional CMO is a senior marketing leader who works with a company part-time or on contract, providing executive marketing strategy and leadership without the cost of a full-time hire. Kevin offers fractional CMO services to credit unions, banks, and fintechs.
What is AI visibility?
AI visibility is how discoverable and accurately represented a brand is inside AI assistants like ChatGPT, Gemini, and Perplexity. As customers increasingly ask AI before searching Google, AI visibility determines whether a brand gets found, understood, and recommended.
What are GEO and AEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the practices of optimizing your content and data so AI assistants can find, understand, and cite your brand. They extend traditional SEO into AI-generated answers.
How do banks and credit unions show up in ChatGPT and other AI assistants?
They appear when their information is crawlable, structured with schema markup, consistent across the web, and cited by authoritative sources. Kevin helps financial institutions audit and improve exactly this through Atlas Instinct.
What industries does Kevin Farley work with?
Primarily credit unions, banks, and fintech companies, along with B2B SaaS. His background spans financial services, technology, and professional services.
How can I work with or contact Kevin Farley?
You can reach Kevin at kevin@kevinfarley.org or through LinkedIn. He is available for fractional CMO engagements, advisory work, and speaking engagements.