How AI-visible is your brand?
AI assistants now answer the questions your customers used to type into Google. This 90-second self-check gives you a directional read on how visible your brand is to ChatGPT, Gemini, and Perplexity, and where to focus next.
1. Does your site use structured data (schema) describing your organization and offerings?
2. Is your core content written in clear question-and-answer formats that LLMs can extract?
3. Do authoritative third-party sources describe your brand consistently (press, directories, Wikipedia)?
4. When you ask ChatGPT or Perplexity about your category, does your brand get named?
5. Is your business information (name, services, location) consistent across the web?
6. Do you publish original data, research, or thought leadership that others cite?
7. Is your site fast, crawlable, and free of content hidden behind scripts?
8. Have you added AI-crawler guidance such as an llms.txt or clear content licensing?
Your focus areas
Based on your answers, these are the highest-leverage places to improve:
What this self-check measures
The AI Visibility Self-Check is a quick self-assessment of how visible and accurately represented a brand is inside AI assistants like ChatGPT, Gemini, and Perplexity. The eight questions cover the factors that show up most often in Atlas Instinct audit data: structured data, answer-ready content, consistent third-party information, independent citations, and machine readability. Across 420 audits of 181 sites, the average score is 60 out of 100, and 23% of sites score low enough that AI assistants struggle to find or represent them at all.
This is a self-assessment, not an audit. The real thing checks your actual site: that is what Atlas Instinct does.